Lavalife's mission is to connect, engage and entertain singles. In doing so, it aims to be the North American leader in mobile-driven, multi-channel communities, products and services for singles.

Founded in 1987, Lavalife offers its community of cosmopolitan, open-minded and socially active singles a suite of branded products, available on three separate platforms voice, web and mobile. Each caters to their need to communicate and be entertained anytime, anywhere, anyhow through a variety of communication channels. In addition, Lavalife produces and/or distributes web and mobile content in the form of editorials, ringtones and alerts, as well as events to further inform and enrich its member's lives.